Wyeth
“The Think Fast Sale”

Promil Gold’s target are competitive kids, those who need to think fast. So naturally, we went for their parents, those who are even more competitive than their kids! Ecommerce pages were turned into quizzes for our achiever parents and kids to solve, with answer keys serving as voucher codes for quick discounts at checkout. Some fast thinking, for record revenue and conversion rates, from the brand’s often less-utilized platforms.