McDonald’s
“Unbranded Menu”

Gamers know: fastfood in video games look suspiciously like McDonald’s. So instead of paying millions of dollars on licensing deals just to appear in games, we rallied the hardcore gaming communities to a virtual food hunt of these “unbranded” food-alikes and “claimed” them. The result: McDonald’s branding across video game worlds with zero ad spend: a wildly successful, gaming-endemic activation, and one of the most awarded, true blue Gaming X Marketing works in the world.