Facebook Gaming
“Tutorials Takeover”
Role:
Chief Creative Officer, Copywriter
In the age of disinformation, promoting education became one of the top priorities of Facebook. Utilizing Facebook Gaming, we engaged with our target in an activity they’re already heavily invested in – watching game tutorials from their favorite streamers. We invited a physics professor from a renowned science school to take over a regular game streaming channel, instantly turning the session into a physics class. An early creative gaming work that earned praises from both the academe and the gaming community, as well as from industry award shows.