National Economic Development Authority “Sounds of Progress”

NEDA is a government arm that enacts programs to promote economic development. Armed with graphs and numbers that told the story of the country’s progress, we worked with the country’s top pop artists and turned the data points into a song, retelling the progress story through music, a language that all Filipinos can relate to. Thousands of views and engagement and even dance tutorials and audience generated music videos after, the song still resonates with the program’s success.